AMC Selects AppFolio as Technology Partner to Drive Future Expansion

December 7, 2023

Latest Customer Acquisition Brings Nearly 11,000 Units to AppFolio Property Manager Plus

Santa Barbara, Calif., December 7, 2023 — AppFolio, Inc. (NASDAQ:APPF), the technology leader powering the future of the real estate industry, today announced that it recently welcomed property management firm Advanced Management Company (AMC) to its growing roster of customers using AppFolio Property Manager Plus. This partnership underscores AppFolio’s commitment to building innovative, customizable solutions for large property management firms.


AMC selected AppFolio due to its comprehensive property management solution, which includes AppFolio Realm, and its suite of AI solutions that covers Realm-X, a conversational interface powered by Generative AI for the real estate industry. These innovations, coupled with advanced insights, reporting tools, and user-friendly dashboards, offer high-growth, large-scale property management firms the reliability and efficiency necessary for smooth, strategic portfolio management.


“Integrating thousands of rental units on a new platform is a monumental task, but AppFolio’s onboarding team gave us around-the-clock support — an indicator of the first-class customer service and technical prowess that the company provides,” said AMC President Danielle McCarthy. “We see great potential in the company’s current offerings, as well as in their constant commitment to innovation and view this partnership as a real investment in our future. With AppFolio as our partner, we are confident that we have the tools and infrastructure to manage and scale our property portfolio effectively.”


According to a recent AppFolio survey, the number one challenge for property managers in 2023 was driving an efficient and profitable operation, and having access to the right tools and technology is a key part of this. An overwhelming 88% of property managers agreed that technology makes their jobs easier, yet nearly one-third reported they are dissatisfied with the current technology available to them — underscoring why robust, innovative property management solutions that increase operational efficiency are critical for unlocking opportunities for both top and bottom-line growth.

This year, AppFolio introduced notable technological advancements that meet the evolving needs of large property management firms, including new leasing productivity tools and new AppFolio Stack™ partners in addition to AppFolio Realm-X.


“We are thrilled to welcome AMC to the AppFolio family,” said McLure Foote, Senior Vice President of Sales at AppFolio. “We look forward to strategically partnering with the AMC team and helping them drive ongoing business growth, operational excellence at scale, and delighting their employees and residents."


For more information on product and integration availability, please visit https://www.appfolio.com.


About AMC


AMC is a subsidiary of Advanced Real Estate Services, INC., a Real Estate investment company founded in 1982 by Richard Julian and Frank Holloway. AMC currently maintains and operates over 11,000 multifamily units in Southern California. Find out more about careers, apartments for rent or investments at amcliving.com.


About AppFolio, Inc.


AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.



For more information, please contact:
Mission North for AppFolio

appfolio@missionnorth.com


December 3, 2025
Irvine, CA – Advanced Real Estate has acquired the “Newhope Village,” apartments adding to its 12,000+ unit portfolio in Southern California. “Newhope Village fits perfectly with our surrounding properties, we now have over 1,750 units in the City of Santa Ana” said Rick Julian, CEO of Advanced. “This creates even more efficiencies with management and renovations.” Advanced plans for significant renovations and upgrades to the property, including the addition of in-unit washer and dryers, new cabinetry, flooring, fixtures, appliances, windows and a modern paint scheme. These upgrades will be completed by Advanced’s in-house construction company, R3 Construction and in-house property management company, Advanced Management Company. The gated, podium-style property features a host of amenities including pool, fitness center and tot-lot. This is the second acquisition for Advanced’s newest Opportunity Fund (Advanced Fund 24-3). They purchased “The Cove” last month, a 138-unit property in West Covina and they plan multiple other Southern California apartment acquisitions in the coming year. “We were able to acquire this property through a 721 contribution which allowed a tax-deferred transaction for the family who owned it. They are now partners in our Fund and diversified amongst the other assets” said Paul Julian, Rick’s son and President of Advanced. Advanced’s investment offerings are open to their “friends and family” network which has now grown to over 1,000 investors. “We are always open to welcoming new investors either through cash and retirement investments, or through a contribution of their property, like in this case with Newhope Village” continued Rick Julian. Advanced retired a $9.5 million HUD loan and ultimately plans to place debt on the property providing even more capital to its $100 million+ Fund. About AMC Based in Irvine, CA, AMC is a subsidiary of Advanced Real Estate Services, Inc., a real estate investment company founded in 1982 by Richard Julian and Frank Holloway. AMC maintains and operates nearly 12,000 multifamily units in Southern California. Find out more at amcliving.com . To learn more about investing in or selling to Advanced, please visit www.advancedrealestate.com .
November 3, 2025
Irvine, CA – Advanced Real Estate has paid $41 million to purchase “The Cove at West Covina,” adding to its 12,000+ unit portfolio in Southern California. “The Cove is well-located with large units averaging over 1,000 square feet. It’s rare to find such an attractive unit mix for under $300,000 per unit.” Said Rick Julian, CEO of Advanced. “West Covina has been a historically strong rental market with abundant retail and employment and very little new competing supply. The last significant new multi-family development was completed over 12 years ago.” said Paul Julian, Rick’s son and President of Advanced. “We see great value in this type of low-density product in the San Gabriel Valley.” Advanced plans for significant renovations and upgrades to the property, including the addition of in-unit washer and dryers, new cabinetry, flooring, fixtures, appliances, windows and a modern paint scheme. These upgrades will be completed by Advanced’s in-house construction company, R3 Construction and in-house property management company, Advanced Management Company. The gated property features a host of amenities including 2 pools with cabanas, fitness center, fire-pits, garages and a large open landscaped area. This is the first purchase for Advanced’s new Opportunity Fund (Advanced Fund 24-3). They plan multiple other Southern California apartment acquisitions in the coming year. Advanced’s investment offerings are open to their “friends and family” network which has now grown to over 1,000 investors. “We have a unique tax-efficient structure allowing investors to use their trapped retirement funds for the bulk of their investment and leverage a smaller personal contribution of cash,” continued Rick Julian. “We are always open to welcoming new investors.” Advanced assumed a $21 million, Freddie Mac Loan, with a fixed interest rate of 4.75%, and full-term interest-only payments. The sale was brokered by Shane Shafer, previously of Northmarq and now with Colliers. About AMC Based in Irvine, CA, AMC is a subsidiary of Advanced Real Estate Services, Inc., a real estate investment company founded in 1982 by Richard Julian and Frank Holloway. AMC maintains and operates nearly 12,000 multifamily units in Southern California. Find out more at amcliving.com .
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