Advanced Management Company Sows Earth Day Ideals Year-Round

April 16, 2024

Irvine-based property management company is right at home championing green initiatives throughout its 62 Southern California communities.

IRVINE, CA—April 16, 2024—The world celebrates Earth Day one day out of every year. Advanced Management Company, however, spends 365 days annually actively trying to promote a green and eco-friendly lifestyle throughout all of its communities.


The Irvine-based property management company champions an Earth-first philosophy in all its 62 communities and nearly 12,000 multifamily units throughout Southern California. This outreach extends far beyond Earth Day’s official recognition on April 22.


“Every decision we make is with the environment and sustainability in mind. That’s always something at the top of our minds for everything that we do,” said AMC President Danielle McCarthy. “From going paperless to being very conscious about not putting anything detrimental back into the environment — such as plastics — we’re always trying to keep our green initiatives fresh in everyone’s minds.”


This future-forward approach is ingrained in the company’s culture, said Cofounder Frank Holloway, and great effort goes into improving efficiency and creating the smallest amount of waste possible.


“With any industry, there’s some trade-offs, but we feel strongly about being green and will continue to embrace that philosophy as best we can,” Holloway said. “I’ve got a few grandchildren now, and it really makes you look at things in a different light: You want the world to be better for them.”


Eco-friendly initiatives adopted by AMC in recent years include the following:

  • Going paperless: Nearly all of AMC’s business is now conducted online with digital copies. No more 25-page leases for residents to sign. No more reams and reams of paper records stored in filing cabinets. 
  • Eliminating plastics: AMC asks all its employees to ditch the use of paper straws and plastic water bottles in favor of personal water bottles. Additionally, whenever taking over a new community, resident gift baskets include reusable water bottles. On top of that, most communities feature a bottle-filling station on the property for residents to use. 
  • Drought-resistant landscaping and smart irrigation systems: AMC has made a big push to move toward native drought-resistant plants and foliage that are native to California on its properties, combined with drip irrigation that reduces runoff. The overall environmental strategy also includes smart irrigation technology that connects with weather forecasts and predictions of rain, allowing sprinkler systems to shut off during storms, providing considerable water conservation savings throughout the year.


Some of the company’s biggest sustainability strategies are seen on the manufacturing and production side through R³ Construction Services, Inc., AMC’s partner construction division. R³ specializes in high-volume renovations for Southern California apartments, creating luxurious living environments while prioritizing environmentally friendly upgrades such as LED lighting, low-flow high-efficiency toilets, dual-pane windows and commercial-grade vinyl click flooring.


R³ also builds its own cabinetry, designed specifically for each individual unit, using computer-controlled equipment that reduces waste down to near zero. Noting that the construction industry, in general, tends to generate a lot of material waste, R³ General Manager Scott DeMint said their companies’ top-to-bottom process is designed with environmental efficiency and long-term sustainability in mind.

“We operate with the mentality that there is always something more we can do,” DeMint said. “We are trying our best day in and day out to do the right thing for our residents, our communities, and the environment. It’s definitely a cornerstone of the company’s beliefs, and I’m proud to be part of an organization that prioritizes sustainability. We’re constantly refocusing our resources to make sure we keep the pedal down on exploring the latest eco-friendly initiatives.”


Considering the large footprint AMC maintains in Southern California, including up to 50,000 residential VIPs, it’s easy to appreciate the potential ripple effect these initiatives can return over time.


“We do have a substantial portfolio of properties that can make an impact, which I think gives us a responsibility to make sure we are doing the right thing and being an example in the industry,” DeMint said. “It is important that everyone is buying into the initiatives, from corporate and individual on-site teams to the residents themselves. Spreading the word about this philosophy throughout our communities is one way we hope to encourage more buy-in and discover new great ideas.”


According to McCarthy, AMC’s dedication to an eco-friendly approach is reflective of the company’s overall mission.


“We’re committed to nurturing the beautiful ecosystem where we take care of our employees, who then take care of our VIPs and that, in turn, benefits the investors. It just goes round and round and hand in hand,” McCarthy said. “We strive to create a happy living and working environment where people take care of one another and do the right thing even when no one is watching. They can trust that we have their best interest in mind and that we will treat them how we would want to be treated.”

About AMC and R³


AMC is a subsidiary of Advanced Real Estate Services, Inc., a real estate investment company founded in 1982 by Richard Julian and Frank Holloway. AMC maintains and operates nearly 12,000 multifamily units in Southern California. R³ is a leader and innovator in the construction industry, specializing in high-volume renovations for multifamily clients in Southern California. Find out more at amcliving.com or r3construction.com.

Advanced Real Estate Acquires 126-Unit Rowland Heights Community

June 5, 2026
Irvine, CA – Advanced Real Estate has acquired the 126-unit Casa La Paz apartment community in Rowland Heights, California. The property has been rebranded as “The Rowland” and will undergo a comprehensive renovation program including exterior improvements, upgraded interiors, and enhanced community amenities. The acquisition marks the fifth property acquired in the past 8 months by their most recent Investment Fund, Advanced Fund 24-3. The other properties include two luxury apartment towers totaling 393 units in Hollywood as well as 138 units in West Covina and 104 units in Santa Ana. The Hollywood acquisition in late April was the largest apartment purchase made by any firm so far this year in Southern California. Advanced’s portfolio now includes over 13,000 apartment units in Southern California with a market value of $5 billion. Originally developed as a long-term family-owned asset, the Rowland was acquired utilizing Advanced’s unique 721 tax-deferred “exchange and contribution” structure. Through this process, the former ownership group contributed the property into the fund in exchange for partnership interests in Advanced Fund 24-3. Some of those partners in the seller’s partnership preferred a cash payout, which Advanced provided at closing. “Many apartment owners want to preserve equity and defer taxes while still transitioning away from the inherent risks of ownership as well as the day-to-day management responsibilities,” said Richard Julian, CEO of Advanced Real Estate. “Our structure allows owners to contribute their property into a solid and diversified institutional-quality portfolio while maintaining investment participation for the long term. It’s a strategy we’ve successfully implemented across numerous acquisitions.” Located in the San Gabriel Valley, The Rowland benefits from strong regional demographics, proximity to major employment centers, and convenient access to retail, dining, and transportation corridors. Advanced plans to execute a comprehensive value-add renovation strategy designed to modernize the community and enhance the resident experience. “Rowland Heights represents a highly desirable suburban Southern California rental market because of its central location and strong long-term fundamentals,” said Paul Julian, President of Advanced real Estate and Richard’s son. “We see substantial upside by repositioning this property through thoughtful renovations and professional management while creating long-term value for both residents and investors.” Property management will be handled in-house by Advanced Management Company (AMC), while renovations will be administered through Advanced’s affiliated construction company, R3 Construction Services. Advanced has increasingly utilized its 721 exchange and contribution platform as an alternative exit strategy for multifamily owners seeking tax efficiency, estate planning flexibility, and continued real estate ownership participation without active operational responsibilities. To learn more about investing in, or selling to, Advanced Real Estate, please visit www.advancedrealestate.com .

Advanced Real Estate Goes Hollywood with Purchase of Luxury Towers

April 28, 2026
Irvine, CA – Advanced Real Estate (Advanced) has made Southern California’s largest multi-family buy of 2026, purchasing the 200-unit Columbia Square Living (now renamed “Sky Hollywood”) and the 193-unit Jardine Hollywood towers. These acquisitions bring the Advanced portfolio to almost 13,000 units in Southern California. The high-profile properties enjoy premium locations in the heart of the entertainment capital of the world. Sky Hollywood is situated a block south of Hollywood Boulevard at El Centro, and Jardine is located a block south of Sunset Boulevard at Ivar. They both offer luxury apartments with top-of-the-line amenities, including rooftop pools, large fitness centers, resident lounges, floor-to-ceiling windows, and luxury appliances. Each of the properties contains penthouses leasing from $12,000 to $20,000 per month. Current and past residents include film and television celebrities, social media influencers, professional athletes, and entertainment executives. Sky Hollywood and Jardine are two of only five apartment towers in Hollywood and make up over half of the stock of high-rise units. “With the World Cup and the Olympics coming to Los Angeles, along with movie and television production returning to the region, we feel the future looks bright for Hollywood. Entertainment is constantly changing, but Hollywood has stayed relevant in traditional media, social media, and technology,” said Paul Julian, President of Advanced. “Hollywood is one of the most recognized places in the world; no town has had a bigger influence on global popular culture. We’re honored to own these significant assets here.” This is the third acquisition for Advanced’s newest Opportunity Fund (Advanced Fund 24-3). They purchased “The Cove” in October, a 138-unit property in West Covina and Newhope Village, 104 units in Santa Ana late last year. They plan more Southern California apartment acquisitions in 2026. Advanced’s capital comes from their large “friends and family” network of investors. With a 45-year track record, they can raise significant funds to purchase some of the largest assets in Southern California. “Our business plan is to stay within our market where there are high barriers to entry and where we have a long history of operations,” said Rick Julian, CEO of Advanced. Property Management will be handled in-house by Advanced Management Company (AMC). They also plan cosmetic upgrades to the properties, which will be administered by their affiliated construction company, R³ Construction Services. The property was brokered by Blake Rogers, Senior Managing Director and National Multi-Housing Group Leader at JLL, Senior Director Dillon Bergum, and Managing Directors Alexandra Caniglia and Kip Malo of JLL Capital Markets. Kevin Mackenzie, President of JLL’s Capital Markets Group for the Americas, along with JLL’s Orange County-based Capital Markets team, including Senior Managing Director Greg Brown and Director Charlie Vorsheck procured two separate, uncrossed loans totaling $141.4 million from Freddie Mac. The loan has an attractive 5.17% rate, fixed for 10 years, with interest-only payments. About Advanced Real Estate Advanced was formed in 1981 and currently owns and operates nearly 13,000 apartment units throughout Southern California, with a market value of over $4.5 billion. Advanced funds their investments with private equity. All property management and renovations are carefully administered through their in-house management and construction arms, Advanced Management Company and R³ Construction Services. This vertically integrated approach allows Advanced to most efficiently execute their business plan of acquiring value-add properties, renovating them to the highest standards, and then effectively managing them for the long term. To learn more about investing in or selling to Advanced, please visit www.advancedrealestate.com . About AMC Based in Irvine, CA, AMC is a subsidiary of Advanced Real Estate Services, Inc., a real estate investment company founded in 1982 by Richard Julian and Frank Holloway. AMC maintains and operates nearly 13,000 multifamily units in Southern California. Find out more at amcliving.com . To learn more about investing in or selling to Advanced, please visit www.advancedrealestate.com .

Advanced Real Estate Acquires 104 units in Santa Ana

December 3, 2025
Irvine, CA – Advanced Real Estate has acquired the “Newhope Village,” apartments adding to its 12,000+ unit portfolio in Southern California. “Newhope Village fits perfectly with our surrounding properties, we now have over 1,750 units in the City of Santa Ana” said Rick Julian, CEO of Advanced. “This creates even more efficiencies with management and renovations.” Advanced plans for significant renovations and upgrades to the property, including the addition of in-unit washer and dryers, new cabinetry, flooring, fixtures, appliances, windows and a modern paint scheme. These upgrades will be completed by Advanced’s in-house construction company, R3 Construction and in-house property management company, Advanced Management Company. The gated, podium-style property features a host of amenities including pool, fitness center and tot-lot. This is the second acquisition for Advanced’s newest Opportunity Fund (Advanced Fund 24-3). They purchased “The Cove” last month, a 138-unit property in West Covina and they plan multiple other Southern California apartment acquisitions in the coming year. “We were able to acquire this property through a 721 contribution which allowed a tax-deferred transaction for the family who owned it. They are now partners in our Fund and diversified amongst the other assets” said Paul Julian, Rick’s son and President of Advanced. Advanced’s investment offerings are open to their “friends and family” network which has now grown to over 1,000 investors. “We are always open to welcoming new investors either through cash and retirement investments, or through a contribution of their property, like in this case with Newhope Village” continued Rick Julian. Advanced retired a $9.5 million HUD loan and ultimately plans to place debt on the property providing even more capital to its $100 million+ Fund. About AMC Based in Irvine, CA, AMC is a subsidiary of Advanced Real Estate Services, Inc., a real estate investment company founded in 1982 by Richard Julian and Frank Holloway. AMC maintains and operates nearly 12,000 multifamily units in Southern California. Find out more at amcliving.com . To learn more about investing in or selling to Advanced, please visit www.advancedrealestate.com .