Advanced Makes a Splash in Huntington Beach with $96 Million Purchase

September 1, 2023

Advanced Makes a Splash in Huntington Beach with $96 Million Purchase

Irvine, CA – Advanced Real Estate Services, Inc. (Advanced) has added another major multi-family asset to its growing Orange County portfolio. Formerly known as Citron House, the new acquisition is in Huntington Beach, on Warner Avenue just west of Beach Boulevard. The 264-unit apartment community is two miles from the Bella Terra Mall, close to Huntington’s world-famous beaches, and Huntington Harbour. Advanced is rebranding the property as “Surf House” and has budgeted $7,000,000 to transform the asset into one of the most desirable properties in the area. This method of purchasing assets, adding value through renovations and quality management, then holding long-term, has been a successful approach for Advanced for over four decades.


“Very few large properties trade in Orange County, especially in a coastal city like Huntington Beach” said Advanced CEO, Rick Julian. “The barriers to entry and cost to replace are so high, that it would be impossible to duplicate this low-density asset.”


According to Advanced, the property will be given an exterior facelift with new windows, balcony upgrades, paint, pool area overhaul (including the addition of large cabanas), new signage, and drive-entry enhancements. The interiors will be modernized with new cabinetry, countertops, flooring, fixtures, and a contemporary paint-scheme. The renovations will be completed by Advanced’s in-house renovation Company, R3 Construction Services, Inc. Property management will be handled by their in-house management company, Advanced Management Company (AMC).


In the transaction, Advanced assumed an approximately $53,000,000, Freddie Mac loan, which has a remaining term of approximately 1.5 years and bears interest at 4.22%. “We plan to complete as much of the renovation as possible while the existing loan is in place. The plan is to refinance with a larger loan in 2025 and use the excess proceeds to purchase more assets” stated Julian.


This is the second property acquisition from the current Advanced Fund 21-2, which also purchased the Edison Apartments in downtown Long Beach on March 31st, 2023. The Edison is a 12-story former high-rise office building, that was converted to luxury apartments in 2016.


“After the Surf House purchase, we still have over $100,000,000 of remaining discretionary capital in this Fund before starting our next Fund. We are diligently searching for additional acquisition opportunities here in Southern California” added Paul Julian, Rick’s Son and President of Advanced.


All the nearly 11,000 apartment units owned and operated by Advanced are located in Southern California. “This allows us to efficiently manage and renovate our assets. It also mitigates any risks of buying out of State” continued Julian.

The sale was brokered by Geoff Boler, Johnathan Merhaut and Eugene Chong from the Newport Beach office of Eastdil Secured.


About Advanced Real Estate Services, inc. (Advanced)

Advanced was formed in 1978 and currently owns and operates nearly 11,000 apartment units throughout Southern California with a market value of over $4 billion. Advanced funds their investments with private equity. All property management and renovation are carefully administered through their in-house management and construction arms. This vertically integrated approach allows Advanced to most efficiently execute their business plan of acquiring value-add properties, renovating them to the highest standards, and then effectively managing them for the long-term. To learn more about Advanced please visit www.advancedrealestate.com.


December 3, 2025
Irvine, CA – Advanced Real Estate has acquired the “Newhope Village,” apartments adding to its 12,000+ unit portfolio in Southern California. “Newhope Village fits perfectly with our surrounding properties, we now have over 1,750 units in the City of Santa Ana” said Rick Julian, CEO of Advanced. “This creates even more efficiencies with management and renovations.” Advanced plans for significant renovations and upgrades to the property, including the addition of in-unit washer and dryers, new cabinetry, flooring, fixtures, appliances, windows and a modern paint scheme. These upgrades will be completed by Advanced’s in-house construction company, R3 Construction and in-house property management company, Advanced Management Company. The gated, podium-style property features a host of amenities including pool, fitness center and tot-lot. This is the second acquisition for Advanced’s newest Opportunity Fund (Advanced Fund 24-3). They purchased “The Cove” last month, a 138-unit property in West Covina and they plan multiple other Southern California apartment acquisitions in the coming year. “We were able to acquire this property through a 721 contribution which allowed a tax-deferred transaction for the family who owned it. They are now partners in our Fund and diversified amongst the other assets” said Paul Julian, Rick’s son and President of Advanced. Advanced’s investment offerings are open to their “friends and family” network which has now grown to over 1,000 investors. “We are always open to welcoming new investors either through cash and retirement investments, or through a contribution of their property, like in this case with Newhope Village” continued Rick Julian. Advanced retired a $9.5 million HUD loan and ultimately plans to place debt on the property providing even more capital to its $100 million+ Fund. About AMC Based in Irvine, CA, AMC is a subsidiary of Advanced Real Estate Services, Inc., a real estate investment company founded in 1982 by Richard Julian and Frank Holloway. AMC maintains and operates nearly 12,000 multifamily units in Southern California. Find out more at amcliving.com . To learn more about investing in or selling to Advanced, please visit www.advancedrealestate.com .
November 3, 2025
Irvine, CA – Advanced Real Estate has paid $41 million to purchase “The Cove at West Covina,” adding to its 12,000+ unit portfolio in Southern California. “The Cove is well-located with large units averaging over 1,000 square feet. It’s rare to find such an attractive unit mix for under $300,000 per unit.” Said Rick Julian, CEO of Advanced. “West Covina has been a historically strong rental market with abundant retail and employment and very little new competing supply. The last significant new multi-family development was completed over 12 years ago.” said Paul Julian, Rick’s son and President of Advanced. “We see great value in this type of low-density product in the San Gabriel Valley.” Advanced plans for significant renovations and upgrades to the property, including the addition of in-unit washer and dryers, new cabinetry, flooring, fixtures, appliances, windows and a modern paint scheme. These upgrades will be completed by Advanced’s in-house construction company, R3 Construction and in-house property management company, Advanced Management Company. The gated property features a host of amenities including 2 pools with cabanas, fitness center, fire-pits, garages and a large open landscaped area. This is the first purchase for Advanced’s new Opportunity Fund (Advanced Fund 24-3). They plan multiple other Southern California apartment acquisitions in the coming year. Advanced’s investment offerings are open to their “friends and family” network which has now grown to over 1,000 investors. “We have a unique tax-efficient structure allowing investors to use their trapped retirement funds for the bulk of their investment and leverage a smaller personal contribution of cash,” continued Rick Julian. “We are always open to welcoming new investors.” Advanced assumed a $21 million, Freddie Mac Loan, with a fixed interest rate of 4.75%, and full-term interest-only payments. The sale was brokered by Shane Shafer, previously of Northmarq and now with Colliers. About AMC Based in Irvine, CA, AMC is a subsidiary of Advanced Real Estate Services, Inc., a real estate investment company founded in 1982 by Richard Julian and Frank Holloway. AMC maintains and operates nearly 12,000 multifamily units in Southern California. Find out more at amcliving.com .
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